Campaigns in Italy and France from September to November 2008
Mailing activities, advertisements, banner, newsletter
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Mailing activities
300 hotels in Italy and France respectively are receiving a multi-level acquisition mailing by Romantik Hotels & Restaurants.
1st letter: introduction to Romantik + image brochure
2nd letter: Romantik Guide 2008
3rd letter: invitation to trade fair (TTG, Rimini; Equip Hotel, Paris)
4th letter: Romantik Guide 2009
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Advertisements
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Advertisement vertical format, IT *
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Advertisement vertical format, FR *
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3x full-page advertisement in TTG Italia
1 full-page advertisement + 1 page editorial in Suite
2x full-page advertisement in Travel Quotidiano
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3x 1/4 of a page advertisement in L'Hotellerie
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Advertisement horizontal format, FR *
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3x 1/4 of a page advertisement in Hotel Restau
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Banner
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Banner horizontal format, IT *
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Banner horizontal format, FR *
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4 weeks in the newsletter of Travel Quotidiano
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3 months on the website of L'Hotellerie
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Banner vertical format, IT *
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3 weeks on the website of TTG Italia
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Newsletter
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Newsletter, IT *
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Newsletter, FR *
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3x to newsletter suscribers of TTG Italia
3x to newsletter suscribers of Travel Quotidiano
3x to hotels of the acquisition mailing
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3x hotels of the acquisition mailing
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* Click on the prevíew image to see a larger version.
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